Small Business Saturday was started in 2010, by American Express, encouraging shoppers to support local, small businesses. Stuck right between Black Friday, and Cyber Monday, today serves as a reminder that our local businesses need our support, too!

Rochester is rich with small businesses, from breweries and coffee shops, to restaurants and retail. American Express has a list here.

While it is important to support small businesses, where we spend our dollars matter! And we can choose to support LGBTQ+ businesses as well as others.

Locally, here in Rochester, we can support businesses like Equal Grounds Coffee HouseSinful SweetsPrintRoc, and Edibles. For a more niche business, that serves the Transgender male community, FTM Magazine was started by Jason Robert Ballard.

Autostraddle put together a list of 72 lesbian and queer owned businesses last year, and they also have their own store.

What other LGBTQ+ businesses will you be supporting? Shop small!